Streamline Your Product Artwork Management with Software: Overcoming Challenges and Ensuring Compliance

Streamline Your Product Artwork Management with Software: Overcoming Challenges and Ensuring Compliance

BY: BOB TILLING / DATE: 07/13/2023 / TOPICS: QUÍMICA, FARMACÉUTICA, ALIMENTACIÓN Y BEBIDAS, CLOUD LABELING, COLOR LABELING

In today's highly competitive business landscape, effective artwork management is crucial for companies looking to maintain a strong brand identity and deliver consistent messaging across their product lines. From logos and packaging designs to labels and marketing collateral, artwork plays a vital role in capturing consumer attention, influencing purchasing decisions, and ensuring compliance.

However, managing artwork for a diverse range of products can be a complex and challenging process, often leading to significant pain points for enterprise-level companies. In this blog, we explore what artwork management is, delve into the common challenges faced by companies, and discuss how artwork management software can help overcome these challenges and strengthen compliance with industry standards.

Understanding Artwork Management

Artwork management involves the end-to-end process of creating, storing, organizing, and distributing artwork assets across a company's product lines. It encompasses various activities, such as design collaboration, version control, proofing, approvals, and artwork storage. Effectively managing artwork ensures brand consistency, reduces time to market, and minimizes compliance risks.

Artwork Management Challenges for Large Organizations

Version Control Nightmares: Without a proper system in place, tracking artwork versions can quickly become a nightmare. Multiple stakeholders, design iterations, and frequent changes make it challenging to identify the most up-to-date version, leading to errors, delays, and inconsistent branding.

Inefficient Collaboration: Companies often struggle with facilitating seamless collaboration between internal teams, external design agencies, printers, and other stakeholders involved in the artwork approval process. Miscommunication, delays in feedback, and manual coordination often between disparate teams in many different countries and with different languages can significantly impact project timelines and quality.

Compliance Risks: Enterprises operating in regulated industries, such as pharmaceutical, chemical, and food & beverage, face stringent compliance requirements when it comes to product labeling, ingredient lists, warnings, and legal disclaimers. Failing to meet these standards can result in fines, recalls, damage to brand reputation, and even legal consequences.

Bottlenecks and Delays: Manual processes slow down artwork management, with multiple revisions for often simple changes, leading to bottlenecks and delays. Relying on emails, spreadsheets, and physical proofs not only delays changes but also increases the chances of errors, leading to rework and missed deadlines.

Artwork Costs: Artwork creation, editing and reworking can bring significant costs to companies operating on a global basis. Add to this the sheer scale of the task of training artworkers and monitoring their output, makes the likely costs even more of a challenge to a company's profitability. Automation of the artwork creation process can significantly reduce these costs whilst at the same time bringing in improved brand consistency and messaging.

Harnessing Software for Effective Artwork Management

Fortunately, artwork management software offers solutions to overcome these common, and frustrating, challenges. Cloud-based artwork management solutions can do a lot of heavy lifting for enterprise companies managing large and complex product lines, especially if they operate in regulated industries such as medical devices, pharmaceuticals, or manufacturing.

By automating the artwork process, changes can be made rapidly and without the introduction of human error, reducing time spent and the chance of laborious rework.

With Kallik’s artwork management software, companies can reduce artwork changes down to five minutes – typically a 55-minute saving per change compared to other solutions. The built-in database and rules engine function keeps products and predetermined phrases stored in 30-40 different languages, to allow users to quickly search and find the relevant data that can be used for artwork – saving time and reducing the risk of human error. 

Many large companies often pass artwork and labeling tasks on to outside agencies, increasing cost and losing visibility. In contrast, artwork management from Kallik has proven savings of up to $3 million per year on third-party artwork agency fees for one large Kallik customer, all while having centralized control and visibility across their product lines.

Artwork management poses unique challenges for enterprise-level companies, but with the right technology in place, these challenges can be effectively addressed. Implementing artwork management solutions like Kallik streamlines the entire artwork management process. By reducing errors, improving efficiency, and ensuring compliance, companies can enhance brand consistency, accelerate time to market, and stay ahead of the competition in today's fast-paced business environment. Embrace technology and empower your organization to take control of your artwork.

TEKLYNX and Kallik present unparalleled expertise in offering a cloud-based solution for end-to-end labeling and artwork management in highly regulated industries, including medical device, pharmaceutical, chemical, oil & lubricant, food & beverage, manufacturing, and cosmetics – creating a true leader in these markets. Learn more. 

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For more information on Kallik's artwork management software, please visit kallik.com