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It’s here! Our global brand campaign launch showcasing our new logo, new mobile-friendly responsive website, new tagline, and more. The new look you see today has taken over a year to build, but the robust products and stellar experience you expect from TEKLYNX remain the same.
About every five years a company should review their branding – this has been common practice at TEKLYNX. As we approached this timeframe, we found ourselves exploring if our branding truly represented what made us different from the other barcode label design software companies out there.
We gathered many insights through extensive research including competitive analysis, brand archetype exploration, user interviews, survey findings (and so much more) – I will share that those findings were an exclamation point on what our gut was telling us…
…We had been doing a good job showcasing how our solutions can grow with businesses, how we have robust and reliable products, and how we can help companies around the world meet their labeling needs – but what we wanted to improve was sharing with the world how our people make our products even better.
This was our “aha” moment. Our impetus for change.
With our new tagline, Barcode Better, we are showcasing our long-standing customer-centric approach.
Our goal in this brand evolution journey is to spotlight our higher-level purpose. Something that sparks energy and curiosity in the advancement of barcoding technologies and how barcodes go beyond just ink on paper – they are a dynamic action that are critical to making companies work.
Our refreshed brand brings this to the forefront with our new tagline, Barcode Better.
Simply put: TEKLYNX helps you barcode better. We help you through labeling issues, and we provide solutions to ensure you never face that issue again. We have real people answering your calls because we know that downtime is not an option in manufacturing. We hire the best talent in the industry for better partnerships, better product development, better results, and better experiences.
TEKLYNX goes above and beyond. We want the world to know that our team takes the time to learn all of our solutions backwards and forwards, as well as the thousands of ways a company may go about designing, editing, and printing their labels. This collaboration and continuous improvement is where the magic happens.
We will help you, your company, and your supply chain be better, no matter what “better” means to your company. This we guarantee.
Are you ready to barcode better? Because we are here to help.
Jenna Wagner, Global Marketing Director, is a successful strategic marketing executive with over 20 years of marketing experience in software technology and consulting services. She is a creative, dynamic, results-driven leader who possesses a passion for developing her teams. She leverages her deep understanding of the solutions and industries she serves to deliver impactful customer value throughout the global supply chain to help organizations barcode better.
Everyone wants to do better. Whether it’s improving your health, career, or home, there’s always room to do things better. Well, what if I told you there’s a better way to design your barcode labels?
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Without change there’s often no room for innovation or improvement.
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Imagine painting a room and gathering supplies. You wouldn’t want to stop at three separate stores for your paint, primer, and brushes. It’s more convenient and efficient to stop at a store that carries everything you need, right?
READ MOREI like it. Very clean. Where do you see us using this in our marketing efforts? Intro email?
ReplyThanks Kim, we appreciate the feedback and are glad you like our new blog! We want "Barcode Better" to come through our partners' communications in many ways. Let's set up a call to discuss further. Thanks!
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